Amex Offers
Overview
| Year | 2020 |
|---|---|
| Team | American Express Mobile UX |
| Product | American Express Enterprise App | iOS & Android |
| Role | UX Designer |
Feature enhancement for one-tap offers enrollment in the American Express Mobile App.
Summary
Offers was a major engagement driver for the American Express Mobile App that allowed users to add discounts from participating merchants to their card products. We added a one-tap enrollment mechanism to the existing experience that would give customers the ability to add offers from the landing screen without having to navigate to a detail page.
As a result, there was a +533% increase in offer enrollments one year from release, an astronomical success.
Before
I began by auditing the existing experience to:
- Understand how one-tap enrollment would affect the existing enrollment flow
- Influence the product strategy toward improving the existing experience
Offer details exploration
List vs Carousel Structure Exploration
A preliminary exploration to restructure the landing page to emphasize added offers and organize offers into categories.
Landing page vision
High-fidelity design used to influence the team’s long-term strategy.
Category Views
Collections curated by offer category would allow offers to be grouped by theme and let other parts of the app link to these focused views.
Drafts for list view cards
One-tap enrollment
An in-row plus button on the landing page with a bottom sheet confirmation streamlined the enrollment process.
Detail View Before & After
Previous users had to navigate to a detail page to add offers. In addition to one-tap enrollment, I took the opportunity to redesign the detail page with better hierarchy and usability.
Outcome
A +533% increase in offer enrollments one year from release was a huge success that gave the design team the leverage to push for the long-term strategies explored in the vision.